Internal decision intelligence · research build
LootSignal ranks 50 franchises by demand, fandom depth, design potential, licensing feasibility, audience fit, pricing power, and market whitespace — so the team spends its time on fandoms worth building for.
50
Franchises evaluated
37
Sony / PlayStation-led
5
Non-Sony benchmarks
71.3
Average opportunity score
3
Priority opportunities
16
High licensing risk
2026-07-10
Last research update
60
Average confidence
Best categories: T-shirts, Hoodies, Pins & patches
Faction- and slogan-led apparel and accessories that let fans wear their in-game identity — the community treats catchphrases as badges.
Live-service trend decay: engagement is volatile, and licensing approval timelines could land product after the peak.
Best categories: Hoodies, T-shirts, Jewelry
Premium lore-led products: heavyweight apparel, rune jewelry, and art prints aimed at fans who buy fewer, better items.
Established competition: the official catalog already covers apparel, drinkware, and books, so generic designs will not clear the bar.
Best categories: T-shirts, Headwear, Posters & prints
A premium minimalist capsule — embroidered headwear, heavyweight tees, art prints, journals — that trades on elegance rather than logos.
Design execution: the aesthetic can slide into culturally shallow or generic 'samurai' clichés without careful art direction.
Where demand meets licensing reality. Priority Build (top right) is where a small company should spend first; Strategic Pursuit (top left) has the demand but not the practical path.
| Franchise | T-shirts | Hoodies | Headwear | Pins & patches | Posters & prints | Plush | Drinkware | Desk accessories | Jewelry | Bags | Journals & stationery | Premium collectibles | Home goods | Youth products |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Helldivers 2 | ||||||||||||||
| God of War | ||||||||||||||
| Ghost of Tsushima | ||||||||||||||
| Astro Bot | ||||||||||||||
| Horizon | ||||||||||||||
| The Last of Us | ||||||||||||||
| Marvel's Spider-Man | ||||||||||||||
| Gran Turismo | ||||||||||||||
| Death Stranding | ||||||||||||||
| Bloodborne |
An editable strategic scenario for the first merchandise wave — a planning starting point, not a guarantee. Adjust it live in the forecast lab.